Katelyn Benton Redwood

 
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Hey there :-)

My name is Katelyn Benton Redwood. As a tenacious, self-starting online marketing manager, I seek to maximize opportunities and optimize performance for each project I apply myself to. With over 10 years experience in digital marketing, I have acquired skills in content development, website design, branding, community management, and result-oriented online marketing strategy and implementation. As someone who has freelanced for a wide range of clients, as well as worked full-time for larger companies, I have assumed a wide variety of roles, am comfortable applying myself to multiple projects at once, and excel working in groups or independently. I have an innovative spirit, I enjoy what I do, and I bring positive, creative energy to my work.

 

Online Marketing Strategist, Web Designer, Online Community Management
Redwood Digital Marketing | 2013-Present

  • I established Redwood Digital Marketing to help brands develop online marketing strategies.
  • This requires an assessment of current marketing efforts, helping clients articulate goals, developing and implementing new strategies, and optimizing efforts based on data analysis.
  • This position has required the ability to balance and execute the marketing needs for a wide range of clients and budgets while staying organized and maintaining excellent communication with clients.

Co-Founder, Social Media Strategist, Project Manager
Shmedia LLC | 2010-2013

  • I co-founded Shmedia to assist in creating online marketing plans for businesses and artists in Los Angeles. Specifically, I focused on online marketing strategy aimed to produce successful crowdfunding campaigns.
  • I was responsible for developing project proposals, content creation/coaching, brand development, and creating content calendars.
  • I also maintained the accounting and administrative aspects of running this company.

Online Marketing, Social Media Management, Artist Relations
PreSonus Audio Electronics | 2007-2009

  • I was hired as the first ever new-media marketing manager for this audio manufacturing company, when social media marketing was in its earliest days.
  • I explored all aspects of online promotion, focusing heavily on exploring new media outlets online, and how to position the company to best take advantage of social media marketing.
  • I also assumed duties of a typical marketing associate, traveling to trade shows and meeting directly with press to educate them on our products
  • Additionally, I created and maintained the influencer/professional artist program, which provided product to professional users in exchange for promotional content to be used in online marketing.